Asics

The year 1949 saw Japanese entrepreneur Kihachiro Onitsuka introduce Onitsuka Co. Ltd to the world - the sportswear company that would eventually grow to become the globally-renowned sports experts that are ASICS. Famed for being the first Japanese company to create a line of basketball sneakers, the brand promptly rose to prominence thanks to the pair’s octopus-inspired suction cup grip outsole. In modern times, ASICS continues to push boundaries with groundbreaking features and technologies, implemented to support athletes in achieving optimal levels of performance.